As I said yesterday, this week is about the past. It's all about February!
One of the most fab time I had last month was creating the logo for AB Photography!
Andrea Hunter and Bia Carrato are two very talented photographers that are starting their own photo business. Exciting, right? I know!
They asked me something with floral but modern.
For a business like photography, it's important to remember that they use the logo as watermark in photos. So that's what I had!
And here is my thinking during the creation!
My first step was the floral. I want to make a flower that was not exactly the focus point but a very delicate touch. To keep it delicate, I look for very small flowers as inspiration. I realised that only photographers capture the details of the tiny ones, with the macro lens. The flower has a stem, that reminds a tree, giving the little big business meaning.
The second step was the definition of the lettering. It should be strong, because, well, it's a business after all and people need to trust on the service. I decided for some modern typography but with some hand lettering feeling, because, it's all about two people behind the business witch means a very personal work, made for real people.
The colour palette is based on their favourite colours.
I enjoy every minute of this process. The client, the research, the creation. Very good timeI love the result! I'm so happy for being part of this process and make my contribution for their success path!
If you are curious about their beautiful work go check the site:
and facebook page!
And if you live in Canada, please give yourself a photo session with them! It's always good have special portraits at home!
See you tomorrow with the February update sequence!
xx
Malu
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